./lsh-for-adtech
Milliseconds win auctions
Bare metal servers for RTB, log-heavy analytics, and 24/7 concurrency. Consistent latency, predictable unit costs, and global scale.
Powering platforms across Adtech, Media on-demand, and much more
The RTB truth: jitter kills win rates
Sub-100 ms end-to-end paths demand predictable latency, not noisy neighbors
Why Adtech Chooses Latitude.sh Bare Metal
Dedicated Resources
Dedicated CPUs, RAM, and NVMe deliver stable tail latency while keeping working sets in memory.
Deep System Control
Tune kernel, NIC, and storage configurations in ways that cookie-cutter VMs simply don’t allow.
Hybrid Connectivity
Leverage a private backbone and direct on-ramps to clouds for hybrid fan-out and data gravity.
Built-In Bandwidth
Each server includes 20 TB of free monthly egress; pooling and package options further lower TCO.
Close to bidders, closer to users
20+ global locations on an enterprise backbone for reduced latency and jitter.
Move data between Latitude.sh regions over private paths and leverage our on-ramps to interconnect your platform with hyperscalers, accessing additional features, complementary products, or data lakes—keep the core platform on bare metal and burst into the public cloud only when needed.
A Playbook for each platform
DSP (Demand-Side Platforms)
- Keep tmax sacred: keep hot features in RAM on high-clock CPUs and leverage high-bandwidth NICs to avoid fan-out bottlenecks.
- Utilize NVMe for fast logging and telemetry, and spin up bidders quickly with our SDKs.
SSP (Supply-Side Platforms)
- Run auction workers on single-socket, high-clock CPUs.
- Keep catalogs/pacing in memory, write auction artifacts to NVMe, and tier history to external storage.
Ad Exchanges
- Sub-millisecond access paths: high-clock CPUs, tuned NICs, and single-socket layouts reduce latency.
- Cache hot keys in key-value stores, keep operational state on NVMe, and scale out horizontally within each location.
DMP (Data Management Platforms)
- Put throughput first: higher core counts and AVX-512 for transforms; NVMe for working sets, and large storage drives for history.
- Run batch and streaming in the same cluster without VM-induced jitter.
First-Party Ad Servers
- Maintain templates and user traits in memory cache, and deploy geographic sharding to minimize overall latency.
- Leverage our blazing-fast private backbone for cross-region replication.
Ad-tech optimized instances
High-frequency CPUs, blazing fast NVMe, and dual high-bandwidth connections
Explore everything our Gen4 has to offer: Run hot paths in-memory, write logs/telemetry at line rate, and scale horizontally without jitter.
Predictable performance with predictable costs
Customers report significant compute savings and 3× performance improvements on comparable workloads when migrating from virtualized setups to Latitude.sh. When transitioning to metal, unit economics decrease as your QPS increases.
We were incurring high costs of egress traffic by transmitting large amounts of data to the blockchain, so decreasing lock-in within AWS and GCP became a priority as our operation was scaling up.
./deploy-metal.sh
Your servers. Your tools.
Integrate faster and make changes to your environments with APIs and integrations that are powerful but also easy to use.